Original Transfer of Belief in the Artist

Detail view of authorization card and pin at 11. Schweizerische Plastikausstellung in Biel/Bienne ‘Utopics’, upon the invitation of W+W special project ‘Ideally’

Installation View
Original Transfer of Belief in the Artist Contract Download (pdf 230kb)
2009
Edition of 250 custom gold-plated pins, Contract (3 X A4 white frames)
In response to a invitation for an exhibition dedicated to collectors where no financial exchange was possible, a contract was created (a modified version of Seth Siegelaubs’ 1971 contract “The artist’s reserved rights transfer and sale agreement”), wherein all financial exchange agreements were replaced with those pertaining to pure belief in the current and future works of the artist. An edition of 250 gold-plated pins were created as a take-away item for potential ‘collectors’, denoting their virtual agreement with the terms of the contract. The work directly addresses the currency of the artist-personality which is implied in any sale of work, but is never explicitly drawn up within the legal framework.
Biography
The contingency of normality is the focus of Reed’s artistic and textual practice. Normality can only be apprehended as a given reality through social consensus, and this consensus is inherently plastic, malleable. The play with the plasticity (potential) of the normal, both conceptually and materially, constitutes the foundation of her practice. Reed’s (often) obsessive works [...]